Apex Storage Retail Fit Out
This project began with a clear ambition from our client to break away from the predictable, utilitarian feel that defines most self storage reception spaces. As an established company with sites across industrial estates, they wanted something far more vibrant and engaging: a reception and retail environment that would surprise customers, energise staff and express their brand with confidence.
We responded by developing a lively and contemporary interior that reimagined the company’s branding colours in a fresh, modern way. Rather than simply applying the palette to walls and signage, we explored how these colours could shape the atmosphere of the space, creating a bright and uplifting environment that felt both professional and approachable. The result was a reception area that immediately set a new tone for the business, signalling quality and care from the moment customers stepped inside.
A key part of the brief was to create a relaxed and comfortable setting for discussing new business. We designed a welcoming consultation area with soft seating, warm lighting and a layout that encouraged easy conversation. Adjacent to this, we introduced a retail zone with high quality display units that presented products clearly and attractively, elevating what is often an overlooked part of the customer journey.
Materiality played a central role in the design. To reinforce the connection between the interior and the nature of the business, we selected materials associated with storage and logistics, including metal and plywood. These were chosen not only for their durability but also for their ability to convey a subtle industrial aesthetic in a refined, contemporary manner. The combination of robust materials, bold colour and clean detailing created a space that felt purposeful yet polished.
The final interior transformed the customer experience, turning a typically functional environment into a bright, engaging and brand forward space. It demonstrated how thoughtful design can elevate even the most utilitarian building type, strengthening identity and enhancing the everyday interactions between staff and customers.
