The Wolfsburg Aparthotel, London
A new apartment hotel development on the edge of London, The Wolfsburg Aparthotel was created through the extension and conversion of an existing building. Our clients came to us with the seed of an idea; we saw the opportunity to shape a destination. We provided full interior design services while also rethinking the building layout and navigating the statutory regulations that shaped what was possible.
From the outset, we worked closely with our clients to develop a concept that pushed the project far beyond their initial expectations. Through bold spatial thinking and immersive visualisation, we helped them see how the building could become a vibrant, contemporary aparthotel with a strong identity and a memorable guest experience. Our design package included four distinct apartment types, each with its own character and atmosphere, as well as a cohesive overall building layout that balanced efficiency with delight.
We also designed a cool, welcoming front‑of‑house space, a café‑bar with a relaxed urban energy and an outdoor events area that extended the life of the building beyond its walls. Every space was carefully planned to appeal not only to guests but also to the wider public, ensuring the aparthotel would feel open, social and connected to its neighbourhood. Discreet security was integrated throughout, maintaining safety without compromising the sense of ease and hospitality.
Our visualisation work played a central role in the project. Through detailed 3D models, atmospheric interior imagery and clear spatial narratives, we enabled the clients to experience the future building long before construction. These tools allowed them to understand the full potential of the scheme — and ultimately to embrace a more ambitious, vibrant and commercially successful vision than they had imagined at the outset.
The Wolfsburg became a strong example of how we work across the country: bringing design clarity, imaginative thinking and a collaborative approach that helps clients see possibilities they didn’t know existed.
